According to research from October 2021, 4.55 BILLION PEOPLE USE SOCIAL MEDIA IN THE WORLD. That figure will almost certainly be greater by 2022
Are you and your team putting together a social media marketing plan for the new year? If that’s the case, these ten simple steps will get you off to a good start in 2022.
1. Go Live often
By the end of next year, live video will have grown 15-FOLD and will account for 17% of all internet traffic. It’s time to integrate these types of videos into your social media marketing strategy if you and your team haven’t been “going live” regularly.
Live videos are excellent for providing a behind-the-scenes glimpse at your company. They also allow you to build more personal relationships with current and potential clients by allowing you to sit down in a relaxed setting to discuss information or answer queries.
2. Get Your Audience Involved
User-generated content (or UGC for short) is a simple and effective way to expand your audience and promote your company.
User-generated content refers to any sort of post, video, or comment that positively describes your brand. For example, UGC occurs when a consumer snaps a photo of themself smiling while using one of your items, uploads it to Instagram, and tags your company’s profile in the photo.
If someone develops content that promotes your company, make sure to thank them and post it on your feed or in your stories. This act will make others do the same.
3. Don’t Overlook Micro Influencers
Micro-influencers are social media influencers with less than 100,000 followers but more than 1,000.
Some businesses believe that to benefit from influencer marketing, they must work with influencers who have hundreds of thousands or even millions of followers. However, this is not the case.
Micro-influencers frequently have stronger bonds with their audiences, which can lead to more conversions and growth for your company.
4. Prioritize Community Engagement
In terms of engagement, you and your team should make it a point in 2022 to engage with communities across a variety of social media channels.
Look for Facebook and LinkedIn groups that are relevant to your industry, or keep an eye on key hashtags to stay up to date on the subjects and concerns that matter most to your target audience.
When you interact with these groups, make sure you’re adding value and offering detailed responses to queries. Don’t try to pitch your items or services every time you get a chance.
5. Start Using TikTok
TikTok is one of the most popular apps in the world, with over 1 BILLION USERS by 2021.
This software was once primarily used by teenagers and young adults who wished to exchange amusing videos. However, it will swiftly become the next great social media marketing tool.
Although many consumers are using TikTok right now, many companies are still afraid to use this new software. As a result, your brand faces less competition, giving you more possibilities to create a splash and pique people’s interest in what you’re selling.
6. Try Pinterest Ads
Most people think of Instagram, Facebook, and maybe TikTok when they think of social media marketing (depending on how trendy they are). Marketers should not overlook other apps like Pinterest if they want to see fantastic outcomes in 2022.
Pinterest has about 460 MILLION users, thus ads on this site have a large potential audience. Because Pinterest isn’t as well-known as other social media platforms, there may be less competition for your brand.
7. Consider Social Media Customer Service
Do you like contacting a company’s customer service number? The majority of folks do not.
That is why, in 2022, social media customer service will continue to grow. After all, social media messages can answer a lot of queries and solve problems.
You’ll make your business more appealing by offering this as a customer care option, especially to the 81 percent of Millennials who despise making phone calls.
8. Stick to Short Videos
Long-form social media videos were supposed to be the standard for a while, thanks to the introduction of IGTV. Short-form videos, on the other hand, have made their mark and will be here to stay for the foreseeable future owing to apps like TikTok and features like Instagram Reels and YouTube Shorts.
Keep your social media video material brief and sweet, except for YouTube, where long-form videos are still valued.
9. Invest in Ads
Investing in paid social media advertising in 2022 might be a smart technique for standing out from the competition and driving conversions.
Paid advertisements let you promote your products and services in front of the people most inclined to buy them. They’re also reasonably priced, with a variety of solutions to suit firms with even the smallest advertising budgets.
10. Talk Less, Social Media listens
Keep your finger on the pulse of what your audience is saying about your products and brand using social listening.
Social listening is a step beyond social monitoring. Rather than merely following and responding to posts and comments on your products or service, social listening entails extracting insights from them and using them to fine-tune your approach.
You’ll have an easier time figuring out what your clients like and want to see more of if you prioritize social listening. You’ll also know what kinds of products and materials they don’t like, which will save you time and money in the long run.